In today's digital landscape, where user experience and search engine optimization (SEO) are paramount, every element on your website matters. One often overlooked aspect that can significantly impact your website's performance is the proper resizing of images and videos. Improper size of an image and video can either lead to a suboptimal experience for the user or even heavier page load times in the case of bulky multimedia files.
According to Akamai, a one-second delay in page load time can lead to a 7% reduction in conversions. Imagine, if your website/app sells $1000 per day, that's nearly $25.5k per year.
In addition to this, it's been shown that 53% of visitors will abandon a website that takes longer than 3 seconds to load.
But don't worry, we will dive into why resizing matters, the steps to do it using Front.Space, and the SEO benefits you'll reap in the below blog so you don't have to worry ever about optimising your images & videos.
What are the benefits of Resizing Images & Videos?
Page Speed Boost: Resized images and videos load faster, improving page speed. This translates to better SEO rankings and happier users. A high-resolution image or video can significantly slow down the loading time of a webpage, resulting in frustrated visitors who may leave before even experiencing your content. By resizing these media files, you can strike a balance between maintaining visual quality and ensuring fast loading times.
Improved User Experience: A visually appealing, well-optimized website keeps users engaged, reducing bounce rates and increasing dwell time—factors search engines consider when ranking websites.
Better Conversions: Did you know that your website's page speed can significantly affect your conversion rate? In fact, a recent study conducted by Unbounce, which surveyed 750 consumers, found that almost 70% of them consider page speed as a crucial factor influencing their decision to make a purchase. For eCommerce businesses, this statistic underscores the undeniable link between page speed and revenue generation. So, if you're looking to boost your sales figures, it's time to turn your attention to image optimization.
By resizing and optimizing your images, you can dramatically improve your website's load times, thereby enhancing the user experience and increasing the likelihood of conversions. Imagine a potential customer visiting your eCommerce store. If the images take too long to load, frustration might set in, leading them to abandon their shopping carts. However, by leveraging the power of image resizing, you can ensure that your product visuals load swiftly, captivating visitors and enticing them to explore further.
Mobile-Friendly Design: Resizing ensures your website looks stunning on all devices, an essential aspect for today's mobile-first indexing.
Reduced Server Load: Smaller media sizes reduce server load, optimizing resources and enhancing overall website performance.
Steps for Developers and Marketers to Resize their Images and Videos using Front.Space
Using Front.Space you can simply crop, resize or transform your images and Videos on-the-fly using the Free API provided. This is one of the simplest way for you to manipulate your multimedia assets for end customers without disturbing the original uploads.
Step 1 - Create a Front.Space Account: Begin by signing up on Front.Space's platform. It's user-friendly and offers various plans to cater to your needs.
You may create a free account from here
Step 2 - Upload Your Media and Set the Origins: Once in the dashboard, upload your images and videos. Front.Space supports various file formats, ensuring flexibility.
You may Refer: Setting Origins on Front.Space
Step 3 - Resizing with Front.Space URL: To resize an image, simply add parameters to the image URL. For instance, https://cdn.front.space/demo-project/w_500,h_400/demo-origin/sample6.jpg resizes the image to 500x400 pixels. It's that simple!
You may Refer: Resizing and Cropping your Images using Front.Space | Resizing and Cropping your Videos using Front.Space
Step 4 (Optional) - Use Transformation Features: Front.Space's powerful transformations allow you to crop, rotate, and even apply effects. Adding /c_fill,g_auto to the URL crops and auto-aligns an image intelligently.
You may Refer: Transform Images and Videos using Front.Space API
Step 5 (Optional) - Apply Responsiveness: For responsive design, use w_auto to ensure the image adjusts to the available width while maintaining the aspect ratio.
Step 6 (Optional) - Compress your Images and Videos: According to BackLinko’s analysis of 5.2 million desktop and mobile pages, sites using a very high file compression have above-average page speed performance. You may check out our blog on Compressing your Video and Images for superior SEO Rankings which in detail talks about compression while maintaining the visual quality.
Step 7 (Optional): Lazy Loading: Lazy loading is a web development technique designed to optimize page speed and user experience by loading content, particularly images and videos, only when they become visible within the user's viewport. This approach stands in contrast to traditional loading, where all assets load at once, potentially causing slower page load times and frustrating users.
There are plenty of plugins to choose from to enable Lazy Loading on your website, so make sure you do because this can vastly improve your page load time. Check out our blog on Improve SEO Rankings by Lazyloading your Images and Videos.
Conclusion
In the competitive digital realm, SEO success requires attention to every detail. Resizing your images and videos using Front.Space not only enhances your website's aesthetics and performance but also bolsters your SEO efforts. By following these simple steps, developers and marketers can achieve remarkable results, fostering a positive user experience that search engines love. Stay ahead in the SEO game—resize your way to success with Front.Space!
